Return Rate (Units)?Returns ÷ demand units for orders placed in the selected period. A December order returned in February still counts in December — returns are attributed to the original order date, not when the return arrived back.
—
vs prior
Return Rate ($)?Return value ÷ demand sales $ for orders placed in the selected period. Dollar rate can differ from unit rate due to price mix — high-value items returning at lower rates still move the dollar rate. Click the card to open Variance Analysis.
—
vs prior
Total Returns?Count of returned units (Returns + Exchanges) for orders placed in the selected period. Cancellations are excluded — those are orders that never shipped. The delta shows % change vs the prior period.
—
vs prior
Return Value?Total dollar value of returned merchandise (Returns + Exchanges) for orders placed in the selected period. Sourced from the Net Sales column in your Returns file. Cancellations excluded.
—
vs prior
Why did my return rates change? — prior period data detected. Get a plain-English explanation of what drove the change.
Variance Analysis — Dollar Return Rate?Decomposes the change in dollar return rate into 3 independent effects using Shapley values: Price Effect (did average selling prices shift?), Mix Effect (did the category mix of orders change?), and Rate Effect (did return rates within categories actually change?). The three effects sum to exactly the total observed change — zero residual by design.
Why did the rate change vs prior period?
Change decomposed into 3 effects
By product type — contribution to change
Category
Prior ASP
Curr ASP
Prior Rate
Curr Rate
Prior Mix
Curr Mix
Price Effect
Mix Effect
Rate Effect
Total Contrib
Return Rate Trend?Monthly return rate by order cohort — each bar represents orders placed that month and the % that were returned. Recent months may appear lower because some returns are still incoming. All returns are attributed to the original order month. Months shown in calendar order (Jan–Dec) per Ring Concierge's fiscal calendar.
This year vs last year · monthly cohort
Order Outcomes
Per 100 orders
By Product Type
View all →
Category
Rate
No data
By Channel
View all →
Channel
Rate
No data
By Customer Type
View all →
Type
Rate
No data
Top Returned Products
Ranked by return volume · vs category avg
View all →
Product
Type
Returns
Unit Rate
vs Cat Avg
No data
Top Bracketed Products
Products most commonly ordered in multiple sizes or metals · ranked by genuine bracket volume · excludes kept-all orders
Show all →
Product
Type
Brackets
Keep Some / Return Some
Full Return
Exch Recovery
Top Kept
Top Exchanged For
No bracket data
Return Speed
Average days at each stage of the return journey · requires return portal data
Upload return portal files to see return speed reporting
Upload Narvar return portal files to populate Voice of Customer analysis. Upload data
Voice of Customer
Return reasons & customer comment themes from your returns data
Date range
All time
Synced from dashboard · adjust above to override for this view only
The "Recent" window splits comments into recent vs historical for the theme tracker and shift chart. Days are counted back from the latest return date in your uploaded data — not from today. Upload return portal data to see the active date window.
Return Reason Codes
Structured return reasons · ranked by volume
No return reason data loaded
Comment Theme Tracker
Theme counts reflect the Recent window only (configurable top-right) — not the date pills above
Themes:Stable↑ Emerging↓ Fading
No comment data
Recent vs Historical Theme Shift
Theme share of comments — recent period vs prior baseline
Theme
Historical %
Recent %
Change
Signal
Count (recent)
No data
Customer Comment Browser
All comments
No comments loaded
Products Needing Attention
High return rate + below-average review rating — click any product to open in Explorer
Upload a Product Reviews CSV to enable this analysis
No actions yet. Assign outliers from the Outliers tab.
Upload Data
Upload your Returns and Demand/Sales CSV files
File structure
Returns file: One row per returned/exchanged item. Must have: Order Name, Product title, Return Type, Net sales
Demand file: One row per sold item. Must have: Order Name, Product title, Demand U, Demand Sls $
Narvar file (optional): Return portal data. Adds customer comments and return reasons. Joined on Order Number — Shopify data always takes precedence where both exist.
Product Reviews file (optional): Customer review data. Adds star ratings and review text to Explorer product detail cards. Must have a rating column (e.g. Star Rating) and product title.
Multiple years of each file can be uploaded at once.
Click to upload CSV files
Upload Returns and Demand files — multiple years OK
Detected file types
Processing...
The Returns Guy™ Insights
AI analysis trained and informed by The Returns Guy™ Reduce · Profit · Delight framework
Anthropic API Key
Not configured
Your key is used only to call Anthropic's API directly from your browser and is never stored or transmitted elsewhere. It is cleared when you close this tab. Get an API key →
Goal
Output
Best used when
Date range
All time
Categories
Synced from dashboard · adjust above to override for this analysis only
Running analysis...
Data gaps
Copied!
Copied!
Data Specifications
Required fields and format requirements
Returns file
Required
Order name · Key/Product Key · Return Type (Returns/Exchanges) · Net sales · Product title · Product variant · Product type · Subbrand · Channel · Customer ID · Fiscal Month · New or returning customer · Original Order Year
Demand / Sales file
Required
Key/Product Key · Order name · Customer email · Demand Sls $ · Demand U · Product title · Product variant · Product type · Fiscal Month · Channel · New or returning customer